By hikers, for hikers

Dress for the hike you are actually doing.

Every piece here is chosen for one specific kind of day. We tell you which day, and why you would take it over the thing next to it.

Shop by hikeWhy we exist
Two hikers on a winter trail
One job eachEvery product is for one kind of day, and the page says which.
We say what to skipMost people are missing one layer, not five. The page says when you already have it.
No brand taxYou pay for how it performs, not for the name across the chest.

The whole range

Pick the layer you are missing.

Nine shelves, and on each one no two products doing the same job.

Base Layers

Base Layers

Next to the skin
Underwear

Underwear

Under everything
Hiking Socks

Socks

In the boot
Trail Trousers

Trousers

Below the waist
Mid Layers

Mid Layers

Holds the warmth
Shell Jackets

Shells

Against the weather
Heated Gear

Heated

Powered warmth
Accessories

Accessories

Head, hands and neck
Kits

Kits

Already stacked

Five questions

Not sure what you
are actually missing?

Answer five short questions and you get a checklist: what you need, what a good one of those does, and the piece itself — photo, size and into your basket, without leaving this page.

Two minutes, five questions

Most people are missing one layer. Find out which.

Getting cold, soaked or clammy usually comes down to a single gap in what you own — and it is almost never the jacket.

Find my missing layer
No emailNothing savedFree shipping, always
  • A checklist of what your system still needs
  • What a good version of each layer does
  • What to skip, so you do not buy twice
  • Size and colour, straight into your basket

Your answer

Your checklist

1Tick Tick off what you already ownAnything you tick greys out. We would rather sell you nothing than the same thing twice.
2Read What stays is what is missingUnder each one: what a good version of that layer actually does, and what fails without it.
3Add Pick a size, add it to your basketPhoto, price and sizes are right there. The whole system goes in from this one page.

What you do not need

This belongs in the answer too. We would rather sell you nothing than the wrong thing.

Start again

View basket

Start here

What do you need today?

Four kinds of winter day. Pick the one closest to yours and the page tells you what goes on, what stays in the pack, and why.

Walk warm, arrive dry Cold and dry BaseMidShellLegsFeetHeat Walk warm, arrive dry Walking keeps you warm, so the job is getting the sweat out. The shell stays in the pack until the wind finds you. What you wear Base layer, mid layer, trousers and socks. The shell goes in the pack. Start at the base layer → Stop the wind at the shell Cold and windy BaseMidShellLegsFeetHeat Stop the wind at the shell Wind goes straight through a fleece. Same layers as a still day, but now the shell goes on. What you wear The same four, with the shell on from the start. Add the shell → Close the two gaps water uses Cold and wet BaseMidShellLegs+Feet+Heat Close the two gaps water uses Same layers, plus the waterproof over the trousers and the boots. It gets in at whichever one you skipped, and it is never the jacket. What you wear All five, plus a waterproof over the trousers and over the boots. See the Weather Kit → Bring heat, do not just keep it Cold and barely moving BaseMidShellLegsFeetHeat Bring heat, do not just keep it Short walk, long stops. There is nothing for your layers to trap, so the warmth has to come from somewhere else. What you wear Everything on, plus one layer that makes heat instead of holding it. Add powered heat →
On you In the pack Waterproof over the top Not needed

How it works

Three thin layers beat one thick one

Each layer has one job. Sweat moves out through all three, wind and rain stop at the outside. Miss one and the other two cannot do theirs.

Your skin
01 Base Moves the sweat
02 Mid Holds the warmth
03 Shell Stops the weather
The weather
Sweat out → ← Wind and rain

01

Moves the sweat

The base layer, cut close so it carries moisture off the skin before it cools there. A damp base layer is what makes you cold on the first stop.

02

Holds the warmth

The mid layer. The only one that is actually warm, and the one people get wrong by buying something with no way to vent it on a climb.

03

Stops the weather

The shell. Wind and rain out, and the sweat the other two moved still able to get away.

Leave one out and the other two stop working.

Start at the base layerOr take a kit, already stacked

Why we exist

Nobody tells you what any of it is actually for.

A hike should be an adventure. Nothing ruins one faster than the wrong layers, the wrong clothing or the wrong kit.

Most winter kit is priced for the label on it, and out on the trail nobody had thought about what it actually has to do. Warm in the shop, useless on a climb.

So we built the alternative. Not the widest range. The one where every piece has a reason to be there, and we say what that reason is.

We say what it is for

Every page opens with the kind of day it was chosen for, and why you would take it over the one next to it.

We say when not to buy

Powered heat is for standing still, not for a fast walk. If it is wrong for you we would rather lose the sale.

We publish the numbers

Where a figure exists it is on the page. Where it does not, the page says so instead of filling the gap with an adjective.

Nothing overlaps

Every product in a category does something the others cannot. Nothing here is padding.

Why buy from us

Three reasons,
and that is all of them.

You will not buy the wrong thing

Every product says which day it is for, and which day it is wrong for. We would rather lose the sale than sell you powered heat for a fast walk.

Shipping is free, always

Both zones, no minimum order and no threshold to chase. What the page says is what you pay.

You pay for the product, not the badge

No brand tax. The price reflects what the garment does and what it costs to make properly.